Details of the assignment brief

Working in groups of four, you are to prepare and deliver a B2B sales presentation on an existing product of your choice, to a prospective business customer.

Your product must be approved by me prior to commencing work on this assignment.

(THIS IS A GROUP ASSIGNMENT, I ONLY HAVE 1 QUESTIONS TO ANSWER)

You should prepare a written report on your preparation for the sales presentation and in that report the following should be included :-

Question 1

•    develop two concessions you are willing to offer me in the negotiation process. What concessions are you seeking from me, in return for your concessions ?

The product we are using is Apple airpods Pro (price 279 euros
and our competitor is Samsung galaxy earbuds (price 159 euros).

Reference on Harvard style!

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