Answer the following questions:
1.  Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?
3.  Think of a firm that has attained a differentiation focus or cost focus strategy. Are its advantages sustainable? Why? Why not? (Hint: Consider its position vis-à-vis Porter’s five forces.)

*key components are thoroughly answered, thoughtful analysis provided and good use of examples.  Minimum 2 relevant scholarly sources included.
*chapter textbook notes attached

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