Company: Southwest Airlines
There are 3 Required Tools which are the Strategic
Group Map, Stakeholder Analysis and TOWS analysis
• Additional Tools: Choose four additional tools of
your choice. Please write a strategic analysis of
Southwest Airlines.  Complete a
total of 7 tools from the sample table of contents (attached below).
The 3 required tools are the Strategic Group Map,
Stakeholder Analysis and TOWS Analysis. YOU
choose the other 4 tools you would like to use in the
analysis. For example, VRIO, distinctive competency,
EFAS table, among others.
 Summary: 3 Required Tools + 4 Tools of your choice = 7 tools total.  
10 pages length

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