Refer to Chapter 6: For each of the listed product categories, 
(1) name a branded example, then 
(2) hypothesize about how you might categorize customers by their different needs, and 
(3) how the company offers values/benefits to meet those needs for each categorized customers.  

Automobiles (B2C) (20 points) 
Air travel transportation (B2C) (20 points) 
Computer software (B2C) (20 points)

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