Think about the following questions and complete a SWOT analysis. Use the information in 3.2 – Sally’s Case Study. (Any direct information not available can be completed using fictitious information consistent with the case study.)
As you complete the SWOT analysis think about:

What are your strengths and weaknesses? What are Sally’s strengths and weaknesses?
What are your business and personal goals?
What are the financial risks of the adventure?
What are the start-up costs?
Is the business location important?
What does the market research indicate?
What is your customer base?
What are the associated liabilities?
Which state, local, and federal regulations apply?

Use the SWOT Analysis Form (DOCX)

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