Define and explain the importance of dynamic capabilities. 
 Define and explain the importance of the VRIN model. 
 What are some activities that must happen in the value chain for an automobile? 
 What is the purpose of these ratios? How might they be used to determine company strengths and weaknesses?
 What are cost drivers for Wal-Mart in their retail business?  Explain 
 What are cost drivers for Amazon as a low-cost provider in e-commerce? Explain. 
 Explain the importance of determining cost drivers in strategy development.

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