read a case and answer the following questions, need to relate ideas mentioned in the notes attached (eg. SWOT analysis, PESTEL model, Porter’s five forces model, VRIO framework):
1.What were the principle elements of GE’s competitive advantage during the Welch era (1981-2001)?
2.How did Jeffrey Immelt hope to rebuild competitive advantage for GE with the Ecomagination initiative?
3.Was Healthymagination well aligned with the Ecomagination initiative at GE?  Why or why not?
4.Where the biggest challenges to Healthymagination inside or outside of GE? Describe one example of each
5.As a shareholder would you vote to continue with Immelt on his journey to rebuild GE or call for his ouster?


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