This research paper is a two-step exercise to conduct inductive and deductive research using qualitative methods. You must conduct the observations as two distinct events. You need to observe a social artifact (TV show, book, magazine) you will need to detect patterns in human behavior – observance of norms and potentially behaviors that deviate from the norm. You will need to conduct content analysis with your social artifact, and observe the social artifact for 25 minutes. Take notes from second to second for a TV show or page to page for print. You need to develop a research design with a research problem, hypothesis and operational definitions for variables; then you will conduct another 25 minutes of observations. At a specified time (when a particular TV show is) carefully observe the social artifact. Content analysis provides a sustained, systematic way to observe and measure the portrayal of that reality, as opposed to the quick, impressionistic way that we normally read consume media. Take notes of Details about the setting in the images you see (lighting, furniture, background, vibe/energy portrayed); Note details about the people portrayed, not only their behavior but general information about their sociodemographic characteristics (age, race/ethnicity, gender, SES, sexuality). Write-up your observations using “Thick Description” of the location ( building you were in (what is the architecture like), descriptions of people there (in terms of socio-demographic characteristics: age, race/ethnicity, gender, socio-economic status), sounds, smells, temperature, time of day and week, etc); Analyze trends you identified in your observations. What is a possible sociological/theoretical explanation for the trends you observed? This is best done by using peer-reviewed sources (journal articles no more than five years old) to provide credibility to your analysis. Include at least one. Based on your initial observations and written analysis, develop a specific research problem/question to be further investigated ( example: the variation in behavior of males versus females when entering a store with a glass storefront). Identify the key variables you are going to be investigating, and develop an operational definition for each of them (this should include at least two variables, but not more than four). Your operational definitions will help provide parameters for how to record variations in your observations. Repeat observations at a different block of time for 25 minutes and repeat analysis and observations Analysis all your observations in terms of how they supported/did not support your hypothesis. Discuss the differences between your inductive observations and your deductive observations. The essay needs to be at least 6 pages long. To be included with the essay is a cover page, running header, major heading, subheadings to identify each section, in-text citations, are the reference page. The essay needs to include these subheadings: 1. Observation Description. 2. Trends, Social Concepts, and Theories. 3. Research Problem/Question(s). 4. Hypothesis. 5. Variables identified and operationalized. 6. Analysis. 7. Compared Inductive to Deductive Approach, and 8. Reflection. Needs to be done using APA format.

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