ABC Bank places great emphasis on employee engagement. The organisation has been regularly measuring its people’s engagement levels for the last 13 years. In the last three years, however, the HR department notices a stagnation in the engagement levels. The global engagement scores for the organisation have remained almost at the same level with no significant increase in this period. Therefore, the bank’s HR department are seeking robust academic advice in order to overcome the stagnation and increase employee engagement levels at the bank.

Present and discuss a number of concrete recommendations to the Head of HR to increase employee engagement levels in the bank.

In your essay, you must use and cite the following three articles (draw on the theoretical and empirical evidence presented in these papers):
– Crawford, E. R., LePine, J. A., & Rich, B. L. (2010). Linking job demands and resources to employee engagement and burnout: a theoretical extension and meta-analytic test. Journal of Applied Psychology, 95, 34–84.
– Schaufeli, W. B., Bakker, A. B., & Van Rhenen, W. (2009). How changes in job demands and resources predict burnout, work engagement, and sickness absenteeism. Journal of Organizational Behavior, 30, 893-917.
– Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33, 692-724.

In addition, you must also include findings from at least one other academic article in your assignment.

•    Cover sheet
•    Title should be clear, informative and concise. The title should not be simply “Introduction to Human Resource Management Assignment”.
•    Module code and word count. All of this information should be in the cover page.
•    DO NOT include your name or student number. The scripts are blind-marked by the marking panel.

•    Introduction
•    Have a clear opening paragraph highlighting the importance of the topic and setting the tone for the remainder of the paper;
•    Present a roadmap of your paper (i.e. how you are structuring your paper);
•    Make your points clear and concise;
•    About 150 words.

•    Body
•    Have a structure so that the body tells a logical story;
•    Use subheadings (if needed) that are descriptive of your topic and what you want to get across (not “body” or “analysis”);
•    Incorporate the theoretical and empirical evidence from the three articles and one of your own. This means that you should use the information you have read rather than presenting a summary of each paper;
•    About 450 words.

•    Conclusion
•    Do not introduce new information;
•    Do not make broad, sweeping statements that are not corroborated by the

body of your essay;
•    Highlight the core issues and focus on the aim of the paper;
•    About 150 words.
•    Style
•    1, 5 or double space the text and indent all new paragraphs;
•    12ppt Times New Roman or Arial;
•    The heading formats, page formats, and font sizes must be consistent;
•    Carefully proofread for grammar, spelling, word choice, punctuation errors;
•    All pages after the cover page should be numbered;
•    Be correct and consistent with capitalization of words. Do not capitalize a word because you think it is important. Only capitalize words that are supposed to be capitalized (e.g., a person’s name, or place);
•    Do not use bullet points – it is difficult to develop an argument this way;
•    There is no need to restate the mini-case/question. Assume that your reader already knows the situation at hand.


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