Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhile for Stihl to use the Amazon Marketplace to sell its power tools. Based on information in the provided documents, please answer the following three questions.
1. What are pros and cons of Stihl using the Amazon Marketplace to sell its tools?
2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon Marketplace?
3. Might any changes in situation – such as increasing competition, change in product quality, or change in its customer base – lead you to reverse your recommendation or call for a different approach?

For more details see attached. Don’t forget to read them all before answer the questions. Ignore what it says in terms of the length of the assignment in the pdf.


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