A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.

Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen, or Axe) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.

Click here to download the required template.

Submit the completed template via the Assignment 2 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

Option A
Option B
Option C
Option D

Please be very detail when explaining why this is your answer. At least 4 to 5 complete sentences when answering the questions. The assignment must be completed on the worksheet Template followed in additional materials.

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