i want to write a paper about the Four seasons Hotel, and the essay should included the following quesitons.
How does benchmarking apply to your company? (Is your company a leader or follower?)
Which restricting forces apply to your company? (Forces within your company)
What are the challenges facing your company and its industry? (The business
    environment)
Based on your research, does the company’s market perception match its mission and
core values?
How your company is perceived in the market
Does this match with your company’s internal perception of itself?
Discuss your company’s application of two successful habits from Magnini
Your assessment of your company’s quality

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