Please read the attached article to answer the following questions:

QU #1  What a consumer purchases, when and how he/she purchases are influenced by his personality types. Consumer life styles are reflected in their personalities and self concepts. Name (3) things that could identify a lifestyle and give examples for each one from your personal life that would identify your life style.

QU #2    Measuring customer’s attitude has become an important phenomenon in the service industry. Consumer goods as a service industry should deliver quality services so that customers are satisfied and have positive attitudes towards the services.  Select the most important traits (2) examples from article (pg 47-49) and  add your own reasoning on why these 2 variables are the most important to buying behavior.   

Note : This question deals more with examining the nine traits and selecting the two you think have the most influence in your experience either by what you have seen or experienced.


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