When preparing a written case analysis it is important to be thoroughly familiar with the case. This means that you should read the case for both general impressions and for specific facts. In writing a case analysis you are required to provide evidence from the case to support your assessments. Only data taken from the case may be used in supporting your answers. NO OUTSIDE SOURCE may be used.

Information on written case assignments 
• Use single-spaced, 1” margins, Times New Roman, 12-point font with a maximum of 2 pages per assignment.
• DO NOT overuse bullet points. Elaborate and support your answers.
• Stay in the time frame of the case. Written assignments should present the situation as it exists at the time of the case, i.e., only use the information and data available from the case, not what you know now about the company. No outside research is necessary.
• Grading includes quality of argument as well as consistency with answer key. There are right answers to most of the questions. Thus, this is not about your opinion but your accurate use of the frameworks and concepts presented in the class. That is, look at the case analyses as a practical test of your ability to use concepts to analyze and understand a complex situation. In addition, having the right answer but with a poor argument or incomplete evidence will also reduce your grade. 
• Answer the questions provided. In your answer, include both the logic you used and evidence from the case to support your answer. NUMBER your answers to correspond to the question you are answering.

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