Discuss a memorable (either favorable or unfavorable, in your opinion) promotional campaign for one product or service.

    Who was the company’s likely target market?
    Why was the campaign successful or not successful? (I’m looking for data here — not just your personal opinion.)
    What might have been some of the company’s goals with this campaign?
    What type(s) of metrics might it have chosen to measure its success?
    What medium/media did the company use — and, based on your understanding of the target market, why?

Please provide a thorough analysis.


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