Refer to the Carr article. Carr’s underlying discussion is whether a
company can get competitive advantage through IT technology.
• Personal technology, mobility, and the emphasis on Big Data and
metrics emerged after the May 2003 publication of the article.
• Discuss how Big Data either supports or refutes Carr’s argument on
competitive advantage. Remember to examine the impact through Carr’s
3 recommendations.

What is the issue for the memo?
Issue:Whether Big Data is competitive advantage with Carr’s three point or not in personal view
Why :Yes it is/ No it isn’t
Both side / rarely be absolute

Analysis: Carr’s point intergrate with big data
Recommendation: yes or no /How you get there /what id the most important /How you decide it (Three point)
Implementation: What do we need to do the get BI in approach

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