After reading “The Airbus A 380 Airplane” case study in the Kerzner text (pp.745-761), answer the following five questions found at the end of the case study:

1. What are the enterprise environmental factors that affect the success of the A380? How important are they?

2. What are the risks facing Airbus with the decision to launch the A380?

3. Airbus has several locations in four countries, and many of these locations must work together. What are the risks, especially with regard to culture?

4. What are the risks that Airbus faces when it allows each potential buyer to customize its amenities?

5. How can oil prices impact the success of the A380?


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