Please use brief sentences to describe the following questions:

Question 1: What additional issues are addressed in the transcultural value proposition?
Question 2: What is required in order to move between subcultures?
Question 3:  What is a “border mentality” and how is it related to transcultural marketing? Explain the role of social identity in consumer choice
Question 4: How do the countries of origin affect the Hispanic culture and markets?
Question 5: How does the degree of acculturation and/or assimilation affect the strength of Latino Identity and Cultural Values? What do these differences mean to marketing?  How does it affect media consumption – especially Hispanic media and/or Spanish Language media?


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